I was super excited to work on this project last year. The 2025 Tough Duck catalogue.
It’s always gratifying to see my work used in conjunction with design, when the two come together it can be a powerful way to illustrate a feeling or brand.
Working with the team at Direct Focus I feel we managed to do that with this years catalogue.
Over the course of two shoots we focused on workwear and safety gear. While there were a lot of items in the catalogue carried over from previous years there were still a substantial amount of new items that needed to be shot for the catalogue listings. We spent a substantial amount of time shooting those off figure.
Here’s a gallery of some of the catalogue pages.
















