From the Leave Well website

90% of Canadians say they support organ donation

Only 32% are actually registered as organ donors

We’re on a mission to get as many Canadians registered—and talking about organ donation—as possible

This was the portion of the campaign showcasing people in Manitoba. I was tasked in adhere to very specific lighting instructions set forth by an agency out of market to achieve visual unity with subjects captured else where in the country. I get these kind of requests all the time as it’s usually cost prohibitive to send photographers across the country.