The reaction to Time’s Person of the Year choice has been generally negative. You, the users of the web and web 2.0 are the “Person of the year” The same people won’t buy Time magazine! I googled it!

The venerable but not-much-venerated newsweekly is sucking up to you, its hoped-for audience, pure and simple. In naming “you” as its Person of the Year for 2006 – complete with reflective plastic on the cover – the fading publication demonstrates how its weakening financial condition has led to a weakening of editorial judgment.

If you look at the list of previous Persons of the Year, they have subverted the concept before, as far back as 1975, naming The American Woman as Person of the year.